Playbooks
Do this. Skip that.
Every playbook is something we ran ourselves before writing down. Specific enough to use tonight, honest about what doesn't work yet.
For everyone
Who What Ask
The method for getting the best out of AI: tell it who you are, what you want, and make it ask you the questions. This organization was founded with it.
For any business owner
Your first real AI workflow
Pick one task you do weekly, hand it to an AI tool, and judge the result yourself. One evening, no consultant.
For main-street owners
Build your business a website with AI in a weekend
From nothing to live on your own domain in two days. This site was built exactly this way.
For everyone
AI research that doesn't hallucinate on you
The verify-before-publish method we use on our own research. A discipline, not a tool.
Up next
Planned · for main-street owners
What to automate first on main street
The short list of back-office work AI handles well today, the list it doesn't, and how to tell the difference.
Planned · for everyone
How to vet anyone selling you AI help
Five questions that separate people who build from people who sell decks. Ask them before you sign anything.
The Dispatch announces each playbook as it ships.