Reviews · the BS detector
We try it. Then we tell you.
Plain-language verdicts on the tools, programs, and advice being sold to Indiana founders and business owners. Every review ends in one of three calls:
One rule, always: we review ideas, patterns, and categories, never named people or organizations. If a program shape is grift-shaped, we'll say so plainly. Who runs it is not the point; what it costs you is.
Tools we use ourselves
Every one of these runs in our own work. Each review says exactly what we ran it on.
Claude Code
Worth your timeAn AI coding agent that builds whole things, not autocomplete. This site is the receipt.
Resend
Worth your timeEmail and mailing lists without the bloated marketing suite. Our newsletter runs on it.
Vercel
Worth your timeRepo to live website with your own domain in under an hour. This site is hosted on it.
Higgsfield
It dependsFast visual exploration, not finished brand assets. Earned its keep on our logo concepts.
Patterns on the docket
Category reviews in progress. These show how the verdicts will read:
Paid AI certificate programs
Skip itThe tools change monthly; the laminate doesn't. Spend the tuition on a month of actually using the tools.
Off-the-shelf chatbot wrappers for small business
It dependsFine for FAQs, risky for anything a customer would sue over. Know which one you're buying.
“AI strategy” engagements that end in a deck
Skip itIf the deliverable is a slideshow about your AI journey, you bought a slideshow.